Brand & press

The Olux identity, and how to use it

The marks, colours, typefaces and patterns Olux is drawn with. Take what you need — everything on this page is here to be used.

Download the kit

ZIP · logos, patterns and open-licensed fonts

For journalists

Boilerplate

Two descriptions of Olux, ready to paste. Both are kept current — quote them as they are.

One line
Olux is Luxembourg's marketplace for buying and selling new and second-hand goods, close to home.
One paragraph
Olux is a Luxembourg marketplace where people buy and sell new and second-hand goods — furniture, electronics, appliances and more — near where they live. It brings private sellers, professional shops and local communities together on one platform, in every language the country speaks, on the simple idea that a good find should be a short trip away.

5 colourways, two lockups

Logo

The wordmark is the default. Reach for the symbol only where the wordmark would be illegible — an avatar, a favicon, a stamp on a photograph.

Horizontal wordmark

The primary mark. Use it wherever there is room.

  • Horizontal wordmark — Primary

    Primary

    #9077f9

    svg png jpg
  • Horizontal wordmark — Secondary

    Secondary

    #02043f

    svg
  • Horizontal wordmark — Alternative

    Alternative

    #f0e5ed

    svg
  • Horizontal wordmark — Black

    Black

    #000000

    svg
  • Horizontal wordmark — White

    White

    #ffffff

    svg

Symbol

For small and square spaces.

  • Symbol — Primary

    Primary

    #9077f9

    svg png jpg
  • Symbol — Secondary

    Secondary

    #02043f

    svg
  • Symbol — Alternative

    Alternative

    #f0e5ed

    svg
  • Symbol — Black

    Black

    #000000

    svg
  • Symbol — White

    White

    #ffffff

    svg

Rules

Clear space and misuse

The mark comes in five colourways so that it never has to be altered to suit a background. Pick the colourway; leave the artwork alone.

Do Keep it clear

Leave clear space on every side equal to the height of the O. Nothing — text, images, edges — comes closer.

Don't Don't stretch or squash the mark. Scale it proportionally.
Don't Don't recolour the mark. Use one of the five colourways supplied.
Don't Don't add shadows, outlines, gradients or skew.
Don't Don't place a colourway on a background it can't be read on.

Palette

Colour

Five values. Purple leads, navy anchors, and the lilac tint does the quiet work. Click a swatch to copy its hex.

Typefaces

Typography

Gyrochrome draws the logo and the headlines. Poppins carries everything a reader actually reads. Great Vibes appears once, by invitation.

Gyrochrome

Display. The logo, and headlines that stand in for it.

Licensed to Olux. Shown here as a specimen and not included in the kit — set headlines in Poppins instead.

Olux

Olux
Regular 400
Olux
Medium 500
Olux
SemiBold 600
Olux
Bold 700
Olux
ExtraBold 800
Olux
Heavy 900

Poppins

Text. Interface, body copy, captions. SIL Open Font License.

Download Licence

Buy and sell locally

Buy and sell locally
Thin 100
Buy and sell locally
Light 300
Buy and sell locally
Regular 400
Buy and sell locally
Medium 500
Buy and sell locally
SemiBold 600
Buy and sell locally
Bold 700
Buy and sell locally
ExtraBold 800

Great Vibes

Accent. Script flourishes on share images. SIL Open Font License.

Download Licence

Sophisticated

Sophisticated
Regular 400

9 patterns

Patterns

Three drawings built from the letterforms of the mark, each in three colourways. Use them large, cropped and quiet — behind content, never on top of it.

Press enquiries

Writing about Olux, or after something that isn't here — a screenshot, a figure, a quote? Get in touch and we'll come back to you.

Contact us Download the kit